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Google recently came out with a good news, bad news announcement for small businesses who have a poor mobile experience on their websites. I’m a bad news first kind of guy, so I’ll start there:
Google is going to update their algorithm again, and if you’re on the wrong side of the law you might lose a lot of traffic.
The good news is that, unlike with other algorithm updates, they’re actually telling you about this one before they roll it out. Time is ticking down on the actual update going live, but you still have some time to get your mobile house in order.
In a nutshell, Google announced on their Webmaster Central blog that “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal” and also announced that they would be using more indexed content from apps in search results (which they’ve already started doing).
The first step in this process is obviously to determine if your site is going to actually be at risk for the April 21 update. In addition to the resources outlined above, Google has offered webmasters a number of tools to help determine how “mobile friendly” their sites are: