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Retargeting, also known as remarketing, is a form of online advertising
that can help you keep your brand in front of bounced traffic after they
leave your website. For most websites, only 2% of web traffic converts
on the first visit. Retargeting is a tool designed to help companies reach
the 98% of users who don’t convert right away.
Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.
Retargeting can also help your company through direct email contact with customers that did not complete an order in your cart. These customers have already expressed interest in your product and are Super HOT leads! Click here for more information. Your first $500 is free!
Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels.